Craig Eltringham

Sales Manager- Food Solutions @GEA Group

GB

As a Sales Manager at GEA, I am instrumental in driving cross-industry processing solutions and delivering results within the North of England and Scotland regions. I focus on building strong customer relationships and establishing myself as a trusted expert in the field.By deeply understanding customer needs, I foster a sense of trust and collaboration, ensuring their involvement throughout the sales process. I develop and execute operational sales plans in alignment with our strategic objectives, consistently focusing on commercial targets and contributing to revenue growth.In addition to managing and developing our extensive customer base, I drive individual machine sales while supporting comprehensive line solutions. I actively generate leads for complete line sales, expanding our business with both new and existing customers.To facilitate effective communication, I serve as a liaison between customers and our factory contacts, coordinating application requests, trials, demonstrations, and customer visits. I take pride in preparing accurate and detailed commercial proposals, meeting both GEA and customer expectations within specified timelines. In my role, I identify opportunities for cross-selling GEA products and collaborate closely with other business units to promote slicing, packaging, freezing, and other solutions. I stay abreast of market changes and competitors, providing valuable insights to the company and contributing to our strategic decision-making.I continuously identify key areas of future opportunity for GEA products, particularly within the Food Solutions division. Additionally, I nurture strong relationships with third-party equipment suppliers, enhancing our network and exploring collaborative opportunities.

King James 1st Community College

Bachelor's degree, Business Studies