Claudia Prado
Search Engine Optimization Specialist @Inet Media Ltd
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WORK HISTORY
Search Engine Optimization Specialist @Inet Media Ltd
Calgary, AB, CA
Desarrollo y ejecución de estrategias SEO para más de 20 empresas en Canadá, alineando la investigación de palabras clave, el contenido y la optimización técnica.Construcción y estructuración de estrategias de keywords y frameworks de contenido para impulsar un crecimiento orgánico escalable.Realización de auditorías técnicas de SEO, identificando y resolviendo problemas de rastreo, indexación y experiencia de usuario (UX).Uso de herramientas de analítica (Google Analytics, Search Console, SEMrush, RankMath, entre otras) para medir el rendimiento y optimizar la estrategia.Gestión y optimización de SEO local en múltiples plataformas (Google Business, Yelp, Bing, BrightLocal y citaciones).Aplicación de herramientas de inteligencia artificial y modelos de lenguaje (LLMs) para optimizar la investigación de keywords, la ideación de contenido y los flujos de trabajo.Coordinación de proyectos y flujos de trabajo utilizando Basecamp, mejorando la eficiencia y ejecución del equipo.
EDUCATION
Pontificia Universidad Católica del Perú
Licenciada en Publicidad, Advertising
SISE
Diseño Gráfico Técnico
St. Lawrence College
Postgraduate Degree, Digital Marketing
Pontificia Universidad Católica del Perú
Bachiller de Ciencias de la Comunicación en la especialidad de Publicidad, Publicidad y Marketing
Asociaciòn Peruano Británica
Idioma Extranjero: Inglés Intermedio
SKILLS
ABOUT CLAUDIA PRADO
I’m an SEO Strategist with 10+ years of experience driving organic growth through content strategy, technical SEO, and data-driven decision-making.I have experience working with a wide range of clients in Canada and Peru (B2C, B2B, and multinational companies), which has allowed me to develop a strategic perspective adaptable to different markets, industries, and audiences. My background spans e-commerce, corporate, and agency environments, where I’ve developed and executed SEO strategies that improve visibility, enhance user experience, and support business growth. I’ve worked on large-scale content optimization projects, including category pages, landing pages, site launches, and high-traffic campaigns for several businesses. I’m particularly passionate about building structured content ecosystems, from keyword research and topic clustering to optimizing site architecture and aligning content with search intent. I enjoy collaborating with cross-functional teams (content, UX, development) to create websites that are both search-friendly and user-focused. More recently, I’ve been incorporating AI and Large Language Models (LLMs) into my workflows to enhance research, streamline content planning, and improve efficiency, always combining automation with strategic thinking. I’m a proactive and adaptable professional who enjoys working in fast-paced environments, taking ownership of projects, and continuously improving processes to achieve better results.
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