Derek K.
Seo & Content Director @Inet Media Ltd
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WORK HISTORY
Seo & Content Director @Inet Media Ltd
Calgary, AB, CA
Leading an effective team of SEO Specialists and Content Creators to deliver impactful strategies that drive client success. Utilizing traffic and engagement data to identify actionable insights, optimize performance, and create value through data-driven decision-making and innovative SEO practices.
EDUCATION
Google Analytics Academy
Advanced Analytics, Ecommerce Analytics, and Google Tag Manager
The University of Lethbridge
Business Admin, Marketing
Southern Alberta Institute of Technology (SAIT)
Business Admin, Marketing
ABOUT DEREK K.
I am a results-oriented leader with over 17 years of experience in marketing. I have a proven ability to develop and execute innovative marketing strategies that drive revenue growth and enhance brand visibility. I am skilled in traditional marketing, digital marketing, SEO, SEM/PPC, email automation, data analysis and AI optimisation. As a director and team leader, I foster a culture of trust, accountability, and passion. My leadership style centres on building and empowering high-performing teams that deliver exceptional results, accomplished through continued learning from industry thought leaders. My track record of successful campaigns speaks for itself. I have consistently increased organic traffic from a relevant target audience by an average of 15-20% and improved website session engagement by an average of 25-30%. My commitment to data-driven decision-making is evident in the accessible and transparent reporting dashboards I\'ve developed to track and measure campaign performance.I am passionate about leveraging my expertise to drive business growth and achieve strategic objectives.
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