Katie Cox

VP of Marketing, Membership & Community Relations @Taxslayer Gator Bowl

Jacksonville, FL, US

Develop and implement brand strategy and initiatives for Gator Bowl Sports including the comprehensive rebrand from Gator Bowl to TaxSlayer Bowl to TaxSlayer Gator Bowl; launched Jacksonville Sports Council and Gator Bowl Charities.• Chief liaison to title sponsor, board members, corporate partners and full membership• Accountable for corporate development efforts including title sponsorship, local corporate partner retention and recruitment and new membership• Oversee all marketing efforts including website, advertising, branding, public relations, media relations and correspondence for all Gator Bowl Sports brands• Oversee all fundraising initiatives and execution of youth programs for Gator Bowl Charities• Collaborate with internal departments to ensure brand consistency, identity and messaging are consistent across all brand platforms• Serve as primary point of contact to Board Chairman, TaxSlayer Gator Bowl Advisory Committee and Gator Bowl Charities Advisory Board• Manage two full-time staff members; managed and mentored five full-time interns

Flagler College

Bachelor of Arts - BA, Sport and Fitness Administration/Management

Saint Leo University

MBA, Sport Business

Flagler College

Bachelor of Arts, Sport Management