Matt Cowan
Head of Influencer Programs and Partnerships @HexClad Cookware
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WORK HISTORY
Head of Influencer Programs and Partnerships @HexClad Cookware
Los Angeles, CA, US
Lead social aspects of larger activations (i.e. Super Bowl, Heritage Months, etc.) and social elements of partnerships (i.e. Lomi, Spiceology, etc.) Identify specific social requirements for the program Guide development of content creation (or lead as appropriate) Ensure flawless execution across partner functions Provide strategic input to social strategy Serve as primary social interface with Network relationships for social amplification around programming Lead relationship with all Network show talent Provide input to the organic social calendar with relevant social content. Cultivate relationships with potential partners and influencers of value Interface with key social partners ensuring social deliverables are being met
EDUCATION
W. P. Carey School of Business – Arizona State University
Marketing
Woodbridge High School
High School Diploma
Arizona State University
Minor, Film and Media Studies
ABOUT MATT COWAN
Matt Cowan is an experienced digital marketing and brand strategy expert who has 5+ years of experience in the Entertainment Industry working with artists and brands across multiple genres. Matt has provided digital marketing support to artists signed to Atlantic Records, Capitol Records, Dim Mak Records, Downtown Records, Epic Records, Island Records, Sony Music Group, Spinnin\' Records, Ultra Records, and Universal Music Group. Clients, past and present, have a combined digital reach of over 90 million users.
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