Courtney White

Marketing Manager @Walker West Music Academy

St Paul, MN, US

As Marketing Manager at Walker West Music Academy, I lead the organization’s digital marketing strategy and marketing operations to support student enrollment, concert attendance, and community engagement. I oversee the marketing technology stack—including HubSpot for CRM and marketing automation, WordPress for website management and SEO, and Eventbrite for event promotion and registration—ensuring these systems work together to support organizational goals.I set campaign strategy, manage the marketing roadmap, and guide cross-channel initiatives across web, email, and events. I lead a small marketing team responsible for day-to-day execution, including email development, website updates, creative design, and event promotion, while also managing a photographer responsible for photo and video production. My role focuses on strategic planning, system optimization, and aligning marketing efforts with programming, development, and major initiatives such as Selby Avenue JazzFest.

St. Catherine University

Business Administration, Marketing & Management