Courtney Pitts Mattern

Vice President of Marketing @Franchise Sidekick

Omaha, NE, US

I lead full-funnel marketing under our Chief Growth Officer — driving brand, lifecycle and demand strategies that help people confidently buy a franchise and own their future. I oversee a powerhouse team of creatives and strategists building a standout content engine and trusted brand in an industry that needs both. My day-to-day looks like- Building marketing ops and systems for scalable in-house execution- Blending brand and performance to drive quality lead gen while future-proofing our growth- Leading shared, earned, owned and paid strategies — from influencer/affiliate programs to AI-boosted content production- Shaping creative vision, messaging and the soul of our brand- Championing the belief that franchise ownership means freedom

University of Nebraska-Lincoln

Bachelor's

University of Nebraska-Lincoln

Master of Arts - MA