Courtney Flinn

E-commerce & Marketing Director @Jerry Pair & Associates

Atlanta, GA, US

Jerry Pair & Associates is a national interior design showroom representing over sixty high-end interior furnishing and fabric brands including Hermès home, Morris & Company, ETRO and more. Jerry Pair is a luxury design showroom, catering to luxury resorts, yachts, and affluent residences. My duties include: • E-Commerce & SEO | jerrypair.com and jerrypairleather.como Developed jerrypair.com and jerrypairleather.com, responsible for site design, user experience, and e-commerce integration. o Added and streamlined over SKUs from over 60 vendors, managing a team of developers. o Continually optimize and update product SKUs, site features and SEO best practices to increase traffic and improve UX. • Media Relations & Budgetingo Allocate annual media budget. Extensively researching dollar per subscriber, readership, impression, and circulation. o Negotiate added benefits to contracts such as magazine sponsored events, additional press coverage, and sponsored marketing by the publication. • Analytics & KPIso Utilize data analytics tools to track key performance metrics, analyze sales trends, and make data-driven decisions. o Report and provide detailed metrics on digital initiatives including traffic, open rates, and conversion rates to analyze performance reports and provide insights to improve future campaigns.• Digital & Print Marketing o Created Jerry Pair and Jerry Pair Leather’s social media accounts- increasing followers, engagement, and retention through strategic and consistent engagement and promotion.(@jerrypair |@jerrypairleather)o Create original content for a range of marketing materials including: website, social, e-mail, print and PPC ads, brochures, and sales kits.o Adapted early to Photo AI, CGI Imagery, and ChatGPT to more efficiently craft copy and generate personalized visuals.