Courtney Gladden

Inbound Marketing Associate @Etr

Santa Cruz, CA, US

Develop and execute integrated marketing campaigns across digital, email, social media, PR, and events to drive brand awareness, engagement, and lead generation.Plan and manage trade shows, conferences, and virtual events, including logistics, vendor coordination, promotional materials, and branded giveaways.Collaborate cross-functionally with brand, product, content, digital, PR, and sales teams to ensure consistent messaging and cohesive campaign execution.Translate strategic objectives into actionable marketing plans, timelines, and deliverables aligned with customer journeys.Oversee creative development and maintain brand consistency across all marketing channels and touchpoints.Develop and manage campaign toolkits, messaging frameworks, and audience personas to support scalable, multi-channel campaigns.Monitor campaign performance and KPIs (CTR, MQLs, event registrations, conversions) to inform optimization strategies.Support post-event follow-up and lead nurturing, integrating insights into broader demand generation and sales enablement initiatives.Maintain marketing calendars, production schedules, and workflow management to ensure timely and on-budget campaign delivery.Leverage data-driven insights to continuously optimize campaigns, refine messaging, and maximize ROI.Act as the liaison between marketing and sales teams to ensure campaigns and events contribute to pipeline growth and revenue objectives.Drive brand storytelling and marketing initiatives that align with company objectives and target audience engagement.

Cupertino High School

Diploma, 2000

Arizona State University

Master of Arts - MA, Communications

Oregon State University

Bachelor of Science - BS, Psychology