Courtney Bennett
Senior Paid Social Strategist, Fashion @Power Digital Marketing
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WORK HISTORY
Senior Paid Social Strategist, Fashion @Power Digital Marketing
Executing full-funnel, conversion-focused media strategies for a diverse portfolio ranging from high-growth mid-market brands to complex enterprise organizations within Power’s fashion division.Lead campaign planning, creative direction, platform execution (Meta, TikTok, TikTok Shop, Pinterest, Snapchat), and ongoing optimization to drive performance across the full funnel. Managing paid social campaigns with budgets exceeding $500K/month per brandAct as the strategic lead in client communications, with a focus on scaling incremental ROAS and driving long-term growth.Collaborate with internal teams to identify growth opportunities, support cross-channel initiatives, and mentor junior team members.Manage team members ranging from interns to full-time strategists, fostering professional growth and driving high-quality performance.
EDUCATION
San José State University
Bachelor of Science - BS, Public Relations
SKILLS
ABOUT COURTNEY BENNETT
As a Senior Social Media Advertising Strategist at Power Digital, I blend my early understanding of business fundamentals, rooted in my experience as the daughter of a small business owner, with my passion for innovative social media advertising. Specializing in executing dynamic campaigns, particularly with e-commerce and fashion brands, I have honed my expertise in campaign management, overseeing budgets, and conducting detailed analyses. My career, rich in developing successful marketing strategies, spans from working with startup e-commerce businesses to large, well known fashion and consumer goods brands. Skilled in collaborating with content creators, influencer marketing experts, and community managers, I enhance campaign effectiveness and drive client success. My commitment to innovation, strong attention to detail, and effective time management skills enable me to play a pivotal role in strategy development, client communication, and team mentorship in a fast-paced agency environment. My goal has always been to help businesses reach their full potential, leveraging the latest in digital marketing trends and technologies.
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