Courtney Ward
Senior Account Manager @The Craftsman
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WORK HISTORY
Senior Account Manager @The Craftsman
Bend, OR, US
SCOPE: Managed relationships with high profile clients including Equinix and Anomali. ORGANIZATIONAL IMPACTS: Orchestrated Equinix\'s corporate rebranding in Chile and Peru after the acquisition of Entel in 2022. Served as the central liaison between Equinix, vendors, and on-site team members while overseeing the installation of new branded elements. Successfully launched 9 advertising campaigns, which achieved 100% punctuality and budget adherence; delivered insightful campaign analytics that increased campaign ROI for Anomali. Effectively managed relationships and deliverables for Anomali with vendors, which ensured timely execution and quality standards were met or exceeded. Acted as an internal liaison for Anomali while collaborating across all marketing teams and enhancing inter-departmental project efficiency.
EDUCATION
San Francisco State University
Bachelor of Arts - BA
ABOUT COURTNEY WARD
MY VALUE PROPOSITION I am a top-performing senior account manager that excels in working across all verticals and organizational sizes from start-ups to Fortune 500 companies. The secret to my success is that I thrive in customer-facing roles and excel in managing client and agency relationships. I am known for being curious, challenged to learn new things, and my ability to drive progress forward. WHAT I AM KNOWN FOR My passion for working with clients to help them achieve their goals. I enjoy collaborating with genuine people where we can learn and grow. Working on challenging projects that seem nearly impossible to achieve. Influencing the strategic direction of marketing activity for a diverse clientele. Partnering with account teams to drive impactful results, managing projects, achieving client objectives, and overseeing digital media strategy. Pursuing new client relationships and acquiring new opportunities; collaborating with marketing and creative teams to present tailored solutions that align with goals, foster trust, and expand the agency’s portfolio. PROVEN TRACK RECORD IN ACCOUNT MANAGEMENT ⇒ Client Relationship Excellence: Managed high-profile accounts like Equinix and Anomali, serving as the go-to liaison for all marketing initiatives and vendor relations. ⇒ Strategic Rebranding: Spearheaded Equinix\'s corporate rebranding in Chile and Peru post-acquisition, coordinating between multiple stakeholders to ensure seamless execution. ⇒ Campaign Success: Launched 9 advertising campaigns for Anomali with 100% on-time delivery and budget adherence, resulting in measurable increases in campaign ROI. ⇒ Vendor Management: Ensured quality and timeliness in deliverables by effectively managing vendor relationships for Anomali, exceeding performance standards. ⇒ Team Collaboration: Acted as an internal liaison for Anomali, fostering cross-departmental collaboration and enhancing project efficiency. ⇒ Client Retention: Achieved a 100% renewal rate at Zuberance, Inc, while managing a diverse portfolio of strategic enterprise clients including Intuit QuickBooks, Anytime Fitness, and Motorola. ⇒ Business Development: Played a pivotal role in securing new accounts through successful pitching and negotiations, contributing to the company\'s growth. SIGNATURE STRENGTHS Account Management Marketing & Analytics Media Marketing Measurement Program Management Social Marketing Campaigns Digital Strategy Relationship Management User Experience Project Management
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