Courtney Beth Oconnor
Senior Marketing Manager @Supermassive Games Ltd
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WORK HISTORY
Senior Marketing Manager @Supermassive Games Ltd
Guildford, GB
As a Senior Marketing Manager at Supermassive Games, I lead the strategic planning and execution of global marketing campaigns, ensuring successful launches and sustained engagement for our titles. Currently overseeing Directive 8020, I drive go-to-market strategies, asset creation, and lifecycle management to maximize player reach and commercial success. Previously, I spearheaded the marketing campaign for Switchback VR, managing the influencer campaign, pricing strategies, and promotional mechanics to optimize its market performance.With expertise in digital and retail distribution, I collaborate closely with production, PR, social media, and platform partners to craft compelling campaigns. I leverage consumer insights and data-driven strategies to inform positioning, media spend, and post-launch support, ensuring our games resonate with players worldwide.
EDUCATION
University of Southampton Business School
First years units in Sociology, Sociology
University of Portsmouth
Bachelor's degree, Marketing
Bay House Sixth Form
Political Science and Government, Business, Sociology
ABOUT COURTNEY BETH OCONNOR
Senior Marketing Manager with 10 years’ experience in the games industry, currently a lead on marketing strategy and go-to-market execution on Directive 8020 at Supermassive Games.My background spans family IP to cinematic horror — from PAW Patrol to immersive VR and narrative-driven sci-fi — with a track record of shaping positioning, launch strategy, audience growth and commercial performance across 15+ titles.I thrive at the intersection of creativity and commercial strategy, building brands with longevity and leading cross-functional teams to deliver launches that drive measurable growth and lasting franchise value.
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