Courtney Allen
Director of Marketing Operations @Hollywood Casino at Greektown
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WORK HISTORY
Director of Marketing Operations @Hollywood Casino at Greektown
Detroit, MI, US
Responsible for managing staff in multiple Marketing Departments: advertising, promotions, special events, social media, and Players Services. • Work with the Public Relations and Media relationships to increase awareness of casino.• Develop, execute and analyze new and existing marketing campaigns• Hire, train, schedule and motivate team members to ensure a positive work culture• Assist with annual budgets, P&L, forecasting and maintaining expenses• Create omnichannel programming to increase app download and usage
EDUCATION
William Paterson University of New Jersey
Bachelor’s Degree, Marketing
ABOUT COURTNEY ALLEN
A trusted and result oriented marketing professional. Worked between departments within casinos to assist in the development and execution of marketing campaigns and strategies to enhance top-line profitability. Experience in multiple categories including: Maintain casino floor operations daily Execute promotions and events Internal and External Communication strategies Website Development Copy Creation and Typesetting Brand Development and Integration CRM Management
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