Corrina Hickman
Marketing Manager @Ats
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WORK HISTORY
Marketing Manager @Ats
Havant, GB
Responsibilities include:Strategy & Planning - Embeding marketing as a key operation of the business to enable growth through brand building and sales activation - Working with the MD, understanding the business objectives to develop and delivering an effective Marketing Strategy - Manage the marketing budgetDelivery - Proactively manage distribution channels (member/trade associations, supplier subscriptions & directories etc.)- Manage website, email newsletters, blog – responsible for updates, design suggestions, integration with campaigns, reporting (analytics)- Manage & create case studies, testimonials, white papers etc- Support sales proposals with relevant content - Develop and manage targeted activities and campaigns - Create and/or manage production of content – various media styles including articles / promo videos / audio / blogs / social posts - Plan and attend events (physical and digital trade shows, conferences etc.)- Monthly, quarterly and annual reporting
EDUCATION
University of Surrey
BSc Honours Degree, Hotel & Catering Management
ABOUT CORRINA HICKMAN
I’d like to use all of the conventional phrases about being dynamic and creative, working well autonomously and as part of a team, and I am all of those, but my personal USPs are my unashamedly positive attitude and excellent work ethic. I pride myself on getting things done, whether that’s at a strategic level or an all-hands-to-the-pump situation.I have significant brand, B2B marketing experience and have worked with both local and international brands - leading NPD projects and launches, brand development, and implementing strategic consumer and trade marketing campaigns. I take accountability for everything I work on, from implementation to analysis and everything in between.*30 Second Summary*As The Honest Marketer I can: manage and evolve the brand narrative and visual identity | lead LinkedIn-first social media strategy and content creation | create compelling brand, campaign and event content | turn complex topics into engaging stories | nurture audience loyalty through authentic email campaigns | keep your website current and brand-aligned | lead brand presence at industry events | provide a friendly smile and positive outlook whenever required.
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