Corrado di Scala
Head of Marketing @Thermos Italia
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WORK HISTORY
Head of Marketing @Thermos Italia
Milan, IT
Lead strategic roadmap for digital growth, performance marketing, CRM, social, e-commerce and Amazon.• Designed and executed brand positioning and corporate identity refresh.• Built marketing infrastructure: team development, agency governance, workflow optimization.• Managed multichannel campaigns to drive user acquisition, retention and revenue.• Oversaw KPIs (CAC, ROAS, conversion rate) and continuous optimization of digital funnels.• Directed corporate events, sponsorships and strategic partnerships.
EDUCATION
Liceo Scientifico Gandini
Scientific High School Degree, Mathematics
IULM University
Bachelor, Public Relations & Advertising
SKILLS
ABOUT CORRADO DI SCALA
Senior Marketing Leader with 10+ years of experience driving digital transformation, growth marketing, omnichannel strategy and brand development across corporate, scale-up and startup environments. Proven track record in performance marketing, Amazon Ads scaling, e-commerce optimization, CRM/automation, and multi-country campaign governance. Expert in building high-performing teams, managing media budgets up to €3M/year, and delivering measurable improvements in ROI, CAC/LTV, revenue and brand awareness. Strong executive communication, cross-functional leadership and hands-on digital execution.I’m passionate about bringing growth, AI, and transformation into marketing strategy. I aim to step into roles such as Head of Growth, Digital Transformation Lead, or Marketing Strategist / Consultant.
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