Cornelius Rother
Digital & Media Planning Specialist Personal Care Dach @Unilever
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WORK HISTORY
Digital & Media Planning Specialist Personal Care Dach @Unilever
Hamburg, DE
Full responsibility for digital media strategy & planning (Social, Programmatic, IO, Search) across DACH for Dove, Axe, Rexona & DuschDasIntegration of performance marketing and lower-funnel tactics to drive business impactCampaign results validated through brand lift, cross-media studies & sales uplift analysesTraditional media planning incl. TV,(D)OOH & PrintMonitoring and optimization of media campaigns across all relevant toolsOwnership of Owned Channels (social media, websites & CRM/newsletter platforms)Strategic & operational lead for social-first creative and influencer campaigns – incl. TikTok Awards shortlistOperational lead for UEFA EURO 2024 sponsorship campaign (host market)Planned and executed high-impact product launch campaigns for key innovations
EDUCATION
Otto-von-Guericke University Magdeburg
Bachelor of Science - BS, Wirtschaftswissenschaften
University of Hamburg
Master of Science - MS, Business Administration
ABOUT CORNELIUS ROTHER
Digital Marketing @ Unilever
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