Corey Worthington

Senior Account Sales Rep @Taylor & Francis Group

Boca Raton, FL, US

Promoted to Account Manager within one year time span, with complete responsibility for managing online sales activities to the corporate, academic, and government libraries.• Instrumental in creating new business and profit growth, acquiring more than new accounts and creating a department, accounting for more than $10 million in sales annually. • Researched accounts, and started sales activity through aggressive promotion of online databases.• Developed strong working relationships with key accounts and key personnel.• Organized and devised marketing strategies, including direct mail, telemarketing, and e-mail.• Created sales letter, flyers and other promotional materials, including “best seller lists,” and supervised mailings to extensive account base.• Coordinate activities with mailing departments to ensure scheduled delivery of catalogs/brochures• Develop and implement sales incentives, including discount programs• Visit key accounts and deliver sales presentations, as well as attend publishing conventions, sales and book fairs• Created new sales initiatives to drive business and enhance sales and profit growth

University of West Florida

Master of Business Administration (M.B.A.)

University of West Florida

Marketing