Corey Deame
Director of Marketing @United Group
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WORK HISTORY
Director of Marketing @United Group
Department head and executive leading a multi-disciplined team of creative and technical marketing professionals specializing in public relations, graphic design, copywriting, social media marketing, digital marketing, web design, and marketing technologies.• Oversee the creation, implementation, and evaluation of yearly and quarterly marketing plans for all 50+ properties in the portfolio.• Develop brand positioning and strategy for all new development projects in 30+ markets across the United States.• Create audience demographic profiles for products across 30 markets based on data from IBM SPSS, market surveys, focus groups, and psychographic and behavioral studies. • Ensure continuity in marketing channel and touchpoint experience for all prospective and current customers.• Deliver marketing strategy reporting to ownership groups investors, and senior leadership based on lead attribution and conversion, Google analytics, geolocation trends, demographic profiles, and ROI.• Initiate new marketing processes that allow for business scalability and operational agility.• Responsible for business development and delivering 3-5 new business opportunities annually.• Manage in annual marketing budgets.
EDUCATION
Rensselaer Polytechnic Institute
Bachelor’s Degree, Electronic Media, Arts and Communications
University at Albany
Master of Business Administration, Marketing
Rensselaer Polytechnic Institute
Bachelor of Science, Mass Communication/Media Studies
University at Albany
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT COREY DEAME
Seasoned marketing professional with over 17 years of experience with six of those in an executive capacity. Expert in optimizing lead quality and quantity across digital, print, and traditional marketing channels. Brand development maven and marketing data strategist.
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