Jordan Collins
Digital Marketing Specialist @City Of Lakewood
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WORK HISTORY
Digital Marketing Specialist @City Of Lakewood
Lakewood, CO, US
Since taking on this role, I\'ve taken over eNewsletters, social media, web administration and accessibility platforms. I sit on committees for public plans, accessibility initiatives and citywide events.When new platforms come into play, I promptly research and implement solutions, keeping our goals, users, and administrators in mind. One example is shifting our advertising from static images to video and piloting our YouTube advertisement strategy. I\'ve also provided photo and video services to city partners that greatly need assistance to market their services. I\'ve navigated a detailed network of contacts through active participation in meetings, in-person training, and personal interactions. Managing multiple projects with urgency is a crucial aspect of my role, covering web content, social media, and email newsletters. Conducting digital marketing training sessions for our partners, I\'ve increased social visibility and established consistency for digital content allowing leadership and clients to operate in tandem with our campaigns. Additionally, I\'ve supported the Chief Marketing Officer with Mailchimp\'s functionality, highlighting its strengths, weaknesses and areas of opportunity.Expanding my skills, I\'ve written press releases to support Community Resources initiatives, participated in an AP Style course, and had a story on a parks grant picked up by the news. Another story was written for the Colorado Parks & Recreation Association\'s Byline magazine.Looking ahead, I\'m actively participating in accessibility initiatives, leading our social media strategy, and charting our email content plan. I\'m involved in CR projects like the Bear Creek Master Plan, managing content on LakewoodTogether.org and Imagine Tomorrow pages. Our continued focus includes analytics to measure the effectiveness of our work, including an audit of third-party marketing efficacy.I\'ve also provided training for the web in OpenCities to key partners in the City\'s facilities.
EDUCATION
Eastern Illinois University
Bachelor’s Degree, Interpersonal Communication
Iowa Central Community College
Associate of Arts (A.A.), Graphic Design
SKILLS
ABOUT JORDAN COLLINS
I\'m a digital marketer with a unique mix of analytical thinking and creative skills.My mission is to improve your inbound marketing systems with my understanding of data and how it impacts what marketing content will draw your audience. If you\'re not raising awareness and sending qualified traffic from your content to your point of sale, your online presence needs work. I have experience photographing, designing, and shooting video for companies ranging from e-commerce to sports to finance. Using this content we create opportunities for businesses to build awareness, attract prospects and make sales.My strategy development focuses on making gains in the short, mid, and long term with a marketing mix focused on building organic reach and operating with sustainability in mind. My goal is to find your ideal prospect and turn them into a future client.I\'ve honed my skills with hands-on experience, continued education, and certifications from Google. With experience in WordPress web administration, email marketing, and print design I have a well-rounded skill set that will save you time and money. I am well versed in: Social Media Marketing SEO SEO Blogging PPC Wordpress Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Photography (Products / Sports / Portraits) Google Analytics Graphic Design Logo Design Template Building Retouching Videography Google Adwords Online Advertising Email List Building Keyword ResearchPhone:(56••••••32Email: j••••••••@gmail.com
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