Matt Lambert

Director of Search Marketing @Conversationware Ltd

The main role is in helping customers understand their best strategy to generate leads and ultimately drive business growth from search engines. Search engines offer the prospect of continuous streams of opportunity. We can generate targeted, profitable enquiries with the right traffic, landing pages and content together with a structured environment and navigation. We take customers on a path from where they are now, to highly efficient lead generation. If our customers aren\'t profitable then we know they can\'t pay us, so we introduce a constant process to reduce the cost per lead.