Alex Murphy

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEX MURPHY

I\'m Alex, a marketer who\'s led marketing at 4-person start-ups, FTSE100 blue chip powerhouses, and everything in-between. Now I balance my time between leading an award-winning financial services digital marketing agency, Balance, and my strategic consulting and fractional leadership work at Consultant CMO. At Admiral, I led a 50+ team of marketing professionals to achieve number one in brand consideration and market share, all while halving the cost per customer. At Gocompare.com, I managed a £40 million+ performance marketing budget, leading all digital marketing and helping elevate the brand’s market position to second in market share by changing how we approach performance marketing. At The Royal Mint, I drove its first million-pound sales day and more subsequently, by leading a digital transformation in our ecommerce sales and marketing teams, smashing targets and having fun doing it. Testimonials: 1. “Alex’s marketing expertise and leadership helped make Admiral’s brand the number 1 in the UK.” – CEO at Admiral 2. “…we are now so much better prepared to develop our business thanks to his support” – Consultancy Client, MD of Engineering firm. “…acted as an enabler to help us improve our accounts, provide growth for the company, and capitalise on efficiencies.” – Head of Performance at Future 4. “…since working with him we’ve already secured contract with some huge brands.” - Consultancy client, CEO of a B2B SaaS firm. I offer consultancy services in go-to-market strategy, interim marketing leadership, marketing audits, and design thinking facilitation. My expertise spans financial services, e-commerce, retail, and publishing. From providing clarity through a positioning workshop, to full fractional marketing leadership. If this sounds like the sort of thing you want for your business, please drop me a message.