Constance Lafère
Marketing Manager @Moovago
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WORK HISTORY
Marketing Manager @Moovago
Define and deploy an omnichannel marketing strategy for a B2B Saas CRM for field sales representatives- Develop and manage a 360° communication and acquisition strategy (SEO, SEA, social media, email marketing, partner networks, etc.) with a special focus on SEO as the main growth driver (technical optimization, content creation, link building)- Develop and oversee the complete SEO content strategy: keyword analysis, writer briefings, on-page optimization, performance tracking (25% increase in organic traffic)- Implement an innovative SEO optimization methodology combining data analysis and AI tool integration (Claude, ChatGPT) for creating quality, authentic, and high-performing content- Design and manage email marketing strategy across the entire customer journey: client newsletters, automation of email campaigns with A/B testing, advanced personalization based on subscriber profile and behavior- Optimize conversion rates at each stage of the sales funnel (both marketing and sales sides)- Design and produce all marketing and sales materials- Design and analyze strategic dashboards for monitoring marketing and sales performance- Develop and implement automation solutions via Make to optimize daily operations: acceleration of internal processes, personalization of user journeys, and improvement of conversion rates- Actively participate in product development (writing user stories, functional specifications, testing).
EDUCATION
Limoges University
Bachelor
Bordeaux Montaigne University
Master's Degree
SKILLS
ABOUT CONSTANCE LAFÈRE
Riche d\'expériences et de formations complémentaires, je mets mon esprit d\'analyse et mon professionnalisme au service du développement des entreprises. Sciences du langage Stratégies marketing Études et analyse À votre disposition pour échanger!
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