Connor Martin

Chief Marketing Officer @European Innovation Academy

Porto, PT

The European Innovation Academy (EIA) in Porto, Portugal, is an intensive, entrepreneurship program designed to help participants develop startup ideas and bring them to market. The program involves forming teams with students from various universities and working under the guidance of mentors from top global companies like Google, Amazon, Microsoft, and Facebook- Created a comprehensive marketing strategy that aligned with our startup\'s business goals and objectives- Conducted market research to understand target audiences, market needs, and competitive landscape- Defined and communicated the unique value proposition of our product to a pool of 15 different investors-Developed and executed social media strategies to increase brand awareness and engagement across platforms like Facebook, Twitter, and Instagram-Collected customer feedback and conduct in-person, thorough interviews to incorporate improvements-Used analytics tools to monitor and analyze the performance of marketing campaigns-Developed marketing materials and pitches for presenting to investors and venture capitalists- Leverage the opportunity to network with mentors, speakers, and fellow participants to promote our startup-Prepared for and participated in the startup expo, showcasing our product and marketing efforts.

The University of Alabama

Bachelor of Science - BS, Marketing, Finance