Connor Willson
Managing Consultant @Daggerwing Group
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WORK HISTORY
Managing Consultant @Daggerwing Group
Toronto, ON, CA
I lead enterprise transformation by both designing and activating strategy, owning initiatives that transform how a business functions internally and how it shows up externally with partners, suppliers, and customers. Focus Areas: Brand strategy and activation, marketing transformation, sustainability strategy & integration, partnership growth, tech/AI adoption, and culture change.Industries: CPG, manufacturing, technology, telecom, pharma, SaaS, and consumer brands.
EDUCATION
Université Paris Dauphine
Bachelor of Business Administration - BBA (Exchange Semester)
Wilfrid Laurier University
Bachelor of Business Administration - BBA
SKILLS
ABOUT CONNOR WILLSON
I’m an execution-focused strategy and operations leader with 7+ years of experience translating strategy into delivery across marketing, brand, technology, sustainability and organizational change.As a Managing Consultant, I own transformation programs end-to-end, from diagnosing execution breakdowns to designing operating models, workflows, and governance, and driving sustained adoption across cross-functional teams. I’ve led work spanning brand strategy and activation, marketing and operating model transformation, AI and technology implementation, and sustainability operationalization, helping organizations turn ambition into day-to-day ways of working that actually scale.When I\'m done for the day, you can bet I\'m pursuing my passions outside of work, emphasis on the outside - whether cycling, hiking with family or skiing.
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