Anika Latif
Principal @Daggerwing Group
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WORK HISTORY
Principal @Daggerwing Group
CA
EDUCATION
Richard Ivey School of Business
Business Administration and Management
SKILLS
ABOUT ANIKA LATIF
Seasoned professional in driving strategy and end-to-end excellence in business- from needs assessment to strategy to ensuring practical implementation of Marketing and CX Transformations with Fortune 100 companies. Skilled at helping businesses create a vision for increasing the value that marketing and other functions can deliver to the enterprise – benefiting business, brands, customers and employees – and then helping operationalise that vision. Currently a member of the Global Leadership Team of a Top-Ten ranked global change consultancy, I am passionate about breaking the cycle of failure and doing change right the first time through focusing on the hardest part of change – people. I am driven by innovation and new thinking and my favourite questions to ask myself and others are – “What if?” and “Why not?”
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