Connie Mabin
Director, New Media @United Steelworkers Usw
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WORK HISTORY
Director, New Media @United Steelworkers Usw
Pittsburgh, PA
Leads a talented team from the international union\'s headquarters\' New Media Department, which is responsible for various digital and traditional communications duties. I am a communications specialist, focusing mainly in storytelling and activism using multimedia platforms. Responsible for team that oversees and does the design, management and strategy of the union\'s interactive Web site, social media, mobile, e-mail and other digital communications strategy. We also create and distribute video, photographs and other content for the 1.2 million-member union. We script, voice and help produce videos for internal and external audiences. Develop curriculum, teach training courses. Work with the news media and others to help promote the organization\'s point of view, including with political and business leaders. Charged with reshaping the union\'s image and developing an external communications program and with leading the union\'s Next Generation young members program. Routinely assist the International president and other key leaders with messaging, media appearances and communications strategy. I also oversee the union\'s USW Cares program, which trains members to do effective community service work in the community\'s where they live and work, and promotes our partnership with the Jefferson Awards Foundation, known as the Nobel Peace Prize for public service. This role involves planning, executing, promoting and reporting several community service and volunteer projects, as well as some fundraising.
EDUCATION
Rutgers University
UALE Institute for Union Women
Point Park University
Bachelor of Arts, Journalism & Communications
ABOUT CONNIE MABIN
Story finder, storyteller, story seller, servant leader. Since the days of using crayons to write homemade story books to read to my family, this is what I\'ve been. I have been blessed to be able to use the communications, writing, public relations, multimedia and leadership skills I\'ve learned over a decade with top news and labor/political organizations to get paid to do what I love: share compelling stories with the world. I\'ve also been able to expand into education and training; leadership program building; and philanthropy, including building a community service program that serves, educates and uses my communications skills in positive and unique ways. Specialties: Broadcast, budgeting, customer relations, community service, computers, curriculum development, digital strategy, diversity, editing, education, e-mail, feature writing, fundraising, government affairs and reporting, human resources, management, mentoring, media relations, messaging, multimedia, politics, press releases, reporting, research, scheduling, training, voice over and on-camera production, scripting, speech writing, social networking, social media, strategic planning and communication, vendor relations and management, web site production, writing and editing
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