Amisha Baliyan
Marketing Manager @Richa Fashion Private Limited
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WORK HISTORY
Marketing Manager @Richa Fashion Private Limited
Noida, IN
Developed and executed comprehensive marketing strategies to promote imported and exported clothing lines, increasing brand visibility and market share.• Managed all aspects of product launches, including market research, competitive analysis, pricing strategies, and promotional campaigns.• Oversaw digital marketing initiatives, including SEO, SEM, social media marketing, email campaigns, and website content management, driving online traffic and conversions.• Analyzed sales data, market trends, and consumer insights to identify growth opportunities and optimize marketing spend.• Directed the creation of compelling marketing collateral, including catalogs, lookbooks, press releases, advertisements, and promotional materials.• Represented the company at international trade shows, fashion weeks, and industry events to network, showcase products, and identify new business opportunities.• Negotiated contracts with marketing agencies, media partners, and external vendors to secure optimal services and pricing.• Stayed abreast of global fashion trends, import/export regulations, and competitor activities to maintain a competitive edge.
EDUCATION
Sabarmati University
Masters in Psychology
Liverpool John Moores University
Master of Business Administration - MBA
Institute of Management Technology, Ghaziabad
Postgraduate Degree Programme
Annamalai University
Bachelor of Arts - BA
Annamalai University
Post-Graduate Diploma
Indian Institute of Management, Lucknow
Advanced Programme in Human Resources Management
ABOUT AMISHA BALIYAN
With almost 5 years of experience into customer relations i have developed a robust skill…
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