Melanie Esteves

WORK HISTORY

EDUCATION

SKILLS

ABOUT MELANIE ESTEVES

After 20+ years building global marketing strategies and telling stories that connect people to purpose, I\'m on an intentional journey toward work that truly matters, and a place that feels like home.I\'ve spent two decades crafting communications strategies that span continents and cultures. From leading McCain Foods\' transformation across 92 international locations to developing fundraising campaigns for Heart & Stroke Foundation, I\'ve learned that the most powerful marketing doesn\'t just sell – it connects people to something greater than themselves.My expertise spans:Global brand development and multi-territory campaign adaptationNon-profit fundraising strategy and donor journey optimizationCross-cultural storytelling that resonates across diverse communitiesRemote team leadership and international stakeholder managementDigital transformation and data-driven marketing innovationMy Passion for Purpose-Driven OrganizationsWhat drives me most is working with organizations that serve marginalized communities and create real impact. For 3+ years, I led marketing for Hospitality Workers Training Centre, supporting immigrant communities in finding opportunity and building new lives. I\'ve seen firsthand how powerful storytelling can amplify the voices of those who need it most and inspire others to join movements for change.My Scottish StoryEighteen months ago, I said yes to a house-sit in Scotland – thinking it would be a nice escape. Instead, it changed everything. Over 30+ weeks exploring the country, I\'ve fallen deeply in love with the landscape, culture, and rhythm of life there. Each visit made it clearer: this isn\'t just a place I love visiting – it\'s where I can see myself building a future.What I\'m Looking ForI\'m actively seeking communications and marketing opportunities that allow me to:Tell stories that connect people to culture, place, and purposeWork with mission-driven organizations creating positive changeLead global marketing strategies that respect cultural nuancesBuild brands that inspire movements and transform communitiesI\'m open to roles in both Scotland and Toronto, with particular interest in:Non-profit and charity organizationsCultural institutions and community-focused brandsInternational organizations with Scottish connectionsPurpose-driven companies committed to social impactLet\'s ConnectWhether you\'re hiring, collaborating, or simply know someone I should speak to, I\'d love to connect. I believe the best opportunities come from authentic relationships and shared values.