Colt Briner
Chief Brand and Impact Officer @Trend Health Partners
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WORK HISTORY
Chief Brand and Impact Officer @Trend Health Partners
I joined TREND Health Partners as CMO because they’re not just talking about change in healthcare—they’re delivering it. TREND is rewriting the rules of healthcare financial management with transparency, collaboration, and integrity, and I’m here to help amplify that mission.At TREND, I lead both our brand growth and overall communications, shaping how we show up in the world and how we show up for each other.On the brand front, I drive our positioning, demand generation, and storytelling efforts across every channel, from sales playbooks to press releases, from thought leadership to cartoon-inspired campaigns that bring clarity to complex issues. I’m focused on elevating TREND’s voice in the healthcare financial management space, especially around payment accuracy, payer-provider collaboration, and agentic AI.On the cultural side, I partner closely with our CEO and leadership team to create internal alignment and engagement. That includes things like:• Driving company-wide themes that bring our purpose to life• Shaping internal messaging, onboarding experiences, and staff engagement• Leading initiatives that make remote culture feel real, human, and energizingI also champion innovation, bringing in scrappy, high-impact tactics honed during my years as a growth consultant. Whether that’s helping teams leverage generative AI or launching new frameworks like “Thought Followship,” I’m constantly looking for ways to connect strategy with soul.My role blends creative execution with strategic thinking, all in service of TREND’s mission: to rebuild trust and transparency in the revenue cycle by partnering across the payer-provider divide.Partnering with an incredible team to push boundaries, challenge norms, and make meaningful impact for our customers and the industry.At TREND, it’s not about ticking boxes, it’s about moving the needle in real ways.
EDUCATION
University of the Pacific
Business/Commerce, General
Willamette University
Business, Economics, Japanese
Kansai Gaidai University
Business/Commerce, Japanese
SKILLS
ABOUT COLT BRINER
Driven by purpose. Powered by creativity. Colt Briner, author of \"The Race To Relevance,\" is a distinguished B2B MarCom executive with over 25 years of experience and has been featured in Forbes, Entrepreneur, Exhibitor Magazine, and Fast Company. As the founder of Scrappy Marketing and a Finny Award-winning marketer, Colt has been pivotal in supporting multiple nine-figure B2B brands across various industries. He has significantly contributed as a guest presenter for the MBA program at Sonoma State University and UC Irvine\'s Game Changers series. His innovative \"Thought Followship\" strategy has redefined benchmarks for prospect engagement and high-value content generation, empowering organizations to embrace purpose and creativity for breakaway success in competitive markets. Colt teaches business leadership teams how to transform companies into purpose-driven organizations. Purpose driven companies attract and retain more customers and better talent. They are stronger innovators and better protected from disruption. They consistently outperform the market in overall shareholder return. They make a meaningful impact on the world. Specialties: Purpose-driven business, B2B Marketing, Speaking, creativity coaching, strategic planning & business development, viral content, lean product development, workshop development, strategic positioning, corporate identity, film production, business networking, productivity, comedy writing.
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