Colm Barry
Co-founder, Director & Head of Marketing & Alliances @capeMBX
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WORK HISTORY
Co-founder, Director & Head of Marketing & Alliances @capeMBX
Dublin, IE
We founded capeMBX with a clear vision: we believe Salesforce, when done right, is a growth engine, not a cost center. We believe that a Salesforce consulting relationship should be a genuine partnership built on trust, transparency, and an unwavering focus on the client’s success.At capeMBX, we believe expertise is more than just a list of certifications. Our team brings deep consulting experience and Salesforce expertise, but what sets us apart is how we work with you. We take the time to get to know you and are genuinely invested in understanding your business, challenges, and goals. You’ll always have senior experts by your side, offering honest advice and practical recommendations to help you and your organisation get the most from Salesforce.Our approach is rooted in a few core principles:Outcome-Driven, Not Process-Led: While robust processes are essential, they serve the outcome, not the other way around. Our first question is always,\"What does success look like for your business?\" and every subsequent action is geared towards achieving that.Agility and Adaptability: Businesses operate in dynamic environments. Your Salesforce partner needs to be able to pivot, adapt, and respond quickly to your changing needs. Our leaner structure allows us this flexibility, ensuring solutions are always relevant and timely.Pragmatic Innovation: We’re passionate about the power of Salesforce and emerging technologies like Agentic AI. But innovation must be purposeful. We focus on practical, impactful solutions that deliver tangible Salesforce ROI, starting with getting the foundational elements of your CRM – data, processes, platform, and people – right.True Partnership: We see ourselves as an extension of your team. Our goal is to deeply understand your business, provide personalised attention, and build long-term relationships based on shared goals and commitment to your success. This is a stark contrast to feeling like just another account number.
EDUCATION
MiniMBA
Mini MBA, Marketing
St. Mary's College C.S.Sp.
Leaving Certificate, Maths, English, Irish, History, Classical Studies, Economics, Business Organisation, German,
Dublin Business School
MBS, Master in Business Studies
Dublin Business School
BA in Business Information Management
SKILLS
ABOUT COLM BARRY
Most Salesforce investments underperform.Business leaders spend millions on a platform meant to drive growth, yet too often it stalls. Adoption lags. Data is messy. Teams fall back to spreadsheets. ROI never arrives, and leadership ends up asking: Why isn’t Salesforce working for us?That’s the problem we solve.I’m Colm Barry, Co-Founder of capeMBX. After 18+ years leading marketing and CRM strategies at dentsu, Merkle, Pexlify and across high-growth SaaS, I saw the same pattern repeat: Salesforce wasn’t failing - implementations were. The wrong partner, the wrong priorities, or the wrong foundations.At capeMBX, we fix that. We partner with business leaders to:Build strong Salesforce foundations (data, processes, adoption).Deliver ROI in weeks - not quarters - with tailored accelerators.Prepare teams for AI readiness without the hype.Act as a true partner, not just another vendor, bringing senior experts to every stage.The result: Salesforce turns from a cost centre into a growth engine. Leaders gain control, clarity, and confidence. Teams actually use the system. Growth stops stalling and starts compounding.If you’re wondering where your own Salesforce ROI is leaking or how to get adoption, workflows, and AI readiness right.let’s talk. Start with our complimentary 2-hour Strategy Workshop. It’s a low-risk, high-impact way to uncover the gaps (and the gains) in your Salesforce setup.
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