Colleen Conneran

Senior Marketing Manager @Fundermax North America

Charlotte, NC, US

As Senior Marketing Manager, I lead all marketing efforts for North America, overseeing the strategy, execution, and reporting for both digital and traditional channels. I manage the end-to-end marketing lifecycle, encompassing campaign development, creative design, employee management, KPI setting, budget allocation, and performance reporting. A key aspect of my role includes leading the launch, strategy, execution, and reporting of account-based marketing (ABM) initiatives for our exterior, interior, and laboratory sectors, driving improved lead generation and nurturing opportunities across these critical markets. Reporting directly to the President, I provide strategic insights and recommendations to ensure marketing initiatives align with organizational goals. In addition to managing all aspects of North American marketing, I am expanding my focus to include global marketing collaborations, supporting and executing international campaigns that align with overarching brand strategies. I am committed to driving innovation and optimizing marketing processes to enhance efficiency and impact while mentoring and leading the North American marketing team.

Lee University

Bachelor's degree, Advertising