Coline Pourtier
Global Marketing Communications Manager @Omnetics Connector Corporation
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WORK HISTORY
Global Marketing Communications Manager @Omnetics Connector Corporation
Communicate Omnetics\' value proposition and brand narrative to inspire positive brand perception and drive revenue.• Manage global marcom budget ($800k/year), identify and monitor KPIs• Identify opportunities and instigate the development of programs for thought-leadership positioning to influence stakeholders in support of business strategy and brand positioning• Work closely with creative and production agencies to ensure campaigns are industry best practice and customer-centric (email marketing, lead nurturing, social media, SEO/SEA, content marketing, analytics, display)• Own the full PR strategy and media planning, forging relationships with key media and helping deliver high impact and sales driving brand and media campaigns• Manage and animate a team composed of designers, content managers and social media managers.
EDUCATION
Montpellier Management
Master's degree, Marketing
Université Jean Moulin (Lyon III)
Bachelor's degree, Communication and Media Studies
Université Marie et Louis Pasteur
Associate's degree, Business/Corporate Communications
SKILLS
ABOUT COLINE POURTIER
I am passionate about creating unique, cohesive, on-brand campaigns that convert leads into customers. I specialize in reputation management through creating unique campaigns that raises awareness, generates interest, creates demand and reinforces your brand image. I thrive on leading global marcom strategy and integrated planning across all paid and earned channels to maximize brand reach and accelerate growth in the most meaningful and effective ways.
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