Colin Watt
Marketing Director @Abgi Uk
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WORK HISTORY
Marketing Director @Abgi Uk
ABGI is one of the world’s leading tax incentive and innovation management advisors. We have a 30+ year heritage, 200 experts and advisers, and manage £1billion of global tax incentives annually for a broad range of clients including some of the world\'s best-known brands.Our aim is to help clients accelerate and fund their innovations. We operate on the entire value chain of innovation through our multidisciplinary international teams.We specialise in helping companies who are already claiming tax incentives but are looking to optimise their claim, experience a better service or pay a more competitive price – or all of the above of course.
EDUCATION
The University of Edinburgh
BCom, business studies
Edinburgh University
B.Com, Business studies
SKILLS
ABOUT COLIN WATT
Director of Marketing | Accelerating Brand Development Across Various Industries | Bringing Strategy to LifeAs a Marketing Director with 30+ years’ experience, I\'ve been lucky enough to deliver highly effective brand strategies for a breath of industries including financial services, tech and education. I am passionate about writing irresistible stories that connect with people, engage them, and help businesses grow.My wheelhouse sits at the point between creativity and data, using insights to create campaigns that catch eyes and make things happen. In an era dominated by digital dashboards, AI-driven campaigns, and viral TikTok trends, it’s easy to assume that marketing is a sleek, screen-based game of clicks and conversions. But if you peel back the glossy veneer of social media metrics, you’ll find that real-world marketing—whether for a local café, a mid-sized manufacturer, or a global brand - is often a gruelling test of hard work, perseverance, and human connections. It’s not always digital, and it’s certainly not always easy. I am open to connecting with other thought leaders, exchanging ideas, and discussing ways in which we can bring about change. PM me to get started.
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