Colin Hardaway

Editor - Apple Music Tv, Apple Music @Apple

New York, NY, US

Work with US team to identify and schedule music videos, short form interstitial content and special programming including long form content and live event moments- Build effective hits-focused music video strategy to build and schedule daily music video playlists- Work with US team to identify and develop further opportunities to evolve Apple Music TV- Establish programming and updating cadence specific to viewer habits- Work closely with the Analytics team to track performance and audience behavior- Create and adjust programming/strategies based on feedback from streaming analytics - Work with Playlist Editors to understand & shape Editorial priorities across all genres- Work with Programing, Music Business Partnerships and Artist relations to stay aligned with cross-functional priorities and upcoming releases- Work with other Music Editors to discuss priorities and identify new music videos to be added to Apple Music TV on a weekly basis- Communicate regularly with Music Business Partnerships team on the delivery of new music video assets from partners- In addition to new music, identify recurrent and catalog videos that work to drive viewership