Colette Rees
Chief Marketing and Communications Officer @Mary’s Woods
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WORK HISTORY
Chief Marketing and Communications Officer @Mary’s Woods
Lake Oswego, OR, US
Provide strategic leadership for communications and manage a $1.3M+ budget.• Serve on Board’s Mission Re-Expression Committee to realign mission statement.• Overhauled marketing function, and rebuilt and lead a 10-member team.• Contributed to being voted “Best Senior Living” in Lake Oswego.• Helped community achieve Top 15% of national rankings in a 12-month review.• Secured $2.25M+ in planned gifts and currently stewarding $2M in unrealized gifts.• Launched a monthly employee newsletter with a 75% average read rate.• Launched a marketing dashboard, supporting a 95% occupancy rate over past 5 years.• Advanced donor engagement programs, 2x gift amounts and 3x monthly donors in 5 years.• Created \"Generosity in the Time of Corona\" campaign, raising $40K for resident benevolent fund and $30K for community nonprofits.• Supported leadership growth, expanding sale\'s team from 3 to 18 members.• Transitioned organization\'s magazine to digital delivery, cutting print costs by 30%.• Created a COVID-19 re-entry plan and partnered with Fire Department for vaccine distribution.• Created messaging for Community Life team, supporting a BIPOC Women\'s Speaker Series.• Reshaped fundraising model to be mission-driven, increasing annual philanthropy revenue.• Launched and oversee The Hummingbird, a quarterly resident magazine to deepen engagement.
EDUCATION
University of California, Berkeley
Executive Education
M.J. Murdock Charitable Trust
Essentials of Development
Institute for Sustainable Philanthropy
Certificate in Philanthropic Psychology, Philanthropy and Fundraising
Argentum Senior Living
Executive Director Leadership Institute (ELDI)
Rutgers University
Mini-MBA, Brand Development and Marketing
Argentum Senior Living
Senior Living Sales Counselor Training, Senior Living
Georgetown University
Institute on Political Journalism, Journalism and Economics
William Woods University
Bachelor of Fine Arts - BFA, Television
SKILLS
ABOUT COLETTE REES
WHO I AMI lead values-based, mission-driven organizations to achieve growth and lasting impact.SELECTED ACHIEVEMENTS• Promoted to C-suite of a 400-employee organization, contributing to $50M in annual revenue.• Helped community achieve Top 15% in national rankings in a 12-month review.• Contributed to being voted “Best Senior Living” in Lake Oswego.• Built an in-house marketing team, reducing department expenses by 10% YoY.• Serve as a key advisor, launching a monthly employee newsletter with a 75% average read rate.• Launched a marketing dashboard, supporting a 95% occupancy rate over last 5 years.• Advanced donor engagement programs, 2x gift amounts and 3x monthly donors in last 5 years.• Secured $2.25M+ in planned gifts and currently stewarding $2M in unrealized gifts.• Created \"Generosity in the Time of Corona\" campaign, raising $40K for resident benevolent fund and $30K for community nonprofits.MEDIA HIGHLIGHTS AND PRESENTATIONS• Featured: KPTV, KGW, and Lake Oswego Review – Holidays Without Hunger (2022–2024)• Named:\"CMO on the Move\" by Christian Banach Agency (2023)• Webinar Presenter:\"Harnessing the Passion for Your Mission\" for MHS Association (2023)• Quoted: Lake Oswego Review and Catholic Sentinel – Epiphany Statue Campaign (2021)• Covered: Lake Oswego Review – Notre Dame Cathedral Relief Fundraiser (2019)
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