Colby Raker
Customer Marketing @REEDS Jewelers
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WORK HISTORY
Customer Marketing @REEDS Jewelers
Own strategy and execution of email and SMS marketing programs for ~550K subscribers, focusing on retention, engagement, and post-purchase journeys.Develop and manage lifecycle marketing campaigns including post-purchase, category-specific, and seasonal initiatives.Lead ESP migration and ongoing management including segmentation, automation setup, database hygiene, and campaign deployment.Integrate offline in-store transaction data with ESP to create unified customer profiles and enable omnichannel retention campaigns.Coordinate with luxury brand partners (David Yurman, Omega, TAG Heuer, etc.) to align customer marketing campaigns with co-op programs and strategic initiatives.
EDUCATION
University of North Carolina at Wilmington
Bachelor of Arts (B.A.), Political Science and History
SKILLS
ABOUT COLBY RAKER
Digital Growth & Omnichannel Marketing | Lifecycle & Retention | Email & SMS Programs
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