Cobby Chan
Associate Data Dictionary Analyst @Comscore, Inc.
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WORK HISTORY
Associate Data Dictionary Analyst @Comscore, Inc.
London, GB
Lead deep-dive investigations and quality assurance with vest datasets, achieving consistent delivery of actionable insights for global media platforms, highlighting growth opportunities and audience engagement strategies- Utilise strong attention to details and logical thinking to identify inconsistency and QC by validating workflow via SQL, systematically resolving issues and enhancing the overall quality and usability of data assets-Collaborate with cross-functional teams to identify data discrepancies and standardise definitions, improving data integrity and enabling more reliable insights for key stakeholders.
EDUCATION
Loughborough University
Master of Science - MS
University of Birmingham
Bachelor's degree
Talbot Heath School
A level
ABOUT COBBY CHAN
As an associate data analyst at Comscore, a global leader in cross-platform measurement, I apply my mathematical and business skills to provide data-driven insights and solutions for clients in various industries. I use Comscore Digital, Jira, and SQL to create and manage data dictionaries, dashboards, and reports that track and analyze key performance indicators, consumer segment, and target trends.I graduated from Loughborough University with a master\'s degree in digital marketing, where I learned how to design and implement effective digital marketing strategies using various tools and platforms. I am passionate about learning new skills and technologies, and I am currently taking courses related to financial modeling to enhance my data analysis capabilities. My goal is to leverage my skills and knowledge to help clients achieve their business objectives and success.
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