Liz Campbell

Vice President Marketing Communications @Cmo2go Marketing Solutions Inc

CA

VP Marketing Communications 2013 – PresentCMO2go Marketing Solutions Inc. Design and lead corporate marketing communications strategies for enterprise, mid-market, and high-growth organizations across technology, financial services, education, and nonprofit sectors.Partner directly with CEOs, founders, and executive teams to define corporate narratives, brand positioning, and marketing/communications priorities aligned to business growth and transformation goals.Translate complex concepts into clear, people-centered value propositions and executive-level messaging, tailored to each audience including, internal (employee and student) potential students and staff, communities, governments and media.Manage the the building of full customer journey maps, charting timelines, accoutabilities and touchpoints from acquisition to loyalty, leveraging our platforms to deliver personalized communication strategies for literally hundreds of CMO2go clientsEstablish KPIs, dashboards, and reporting frameworks that connect marketing and communications performance to revenue impact, CAC optimization, and client lifetime value.Build, mentor, and lead cross-functional teams, fostering cultures of collaboration, accountability, curiosity, celebration and continuous improvement.Create business continuity plans for situations to hold risk to the client with risk analysis to identify to potential scenarios and building detailed playbooks with clear accountabilities and key messages for each audience.*Managed a candidate and their campaign in the 2025 federal election, guiding all activity for the riding including candidate’s mandate, volunteers and staff, community, media and party engagement.(It was also a 7-week crash course in digital media, increasing our candidate’s awareness from ‘unknown’ to ‘poll leader’ online.

Saint Mary's University

Bachelor of Commerce