Callum Mitchell
Marketing Manager @Mast Digital Uk Ltd
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WORK HISTORY
Marketing Manager @Mast Digital Uk Ltd
As the Marketing Manager at Mast Digital (UK) Ltd, I lead the company’s marketing strategy, involving a mixture of digital and traditional marketing, supplier collaborations, and event planning to support business growth.Key Responsibilities:Campaign Development & ExecutionPlan and execute marketing campaigns, including product promotions, seasonal sales, and supplier-supported initiatives.Track campaign performance and adjust strategies accordingly.Content & Digital MarketingOversee website content and updates, ensuring product information and promotional offers are effectively communicated.Manage email marketing campaigns to communicate promotions, training days, and product launches and value-added content to customers.Coordinate blog content, including industry news, thought leadership articles and technical posts Supplier PartnershipsCollaborate with our supplier partners to develop co-branded marketing efforts.Explore opportunities for joint marketing activities.Events & Trade ShowsPlan and manage Mast Digital’s presence at industry events and trade shows across the UK.Customer Engagement & PromotionsDevelop promotional campaigns that incentivise customer spending Ensure promotions are engaging, clearly communicated, and drive sales growth.Support Business Development Managers (BDMs) with marketing materials to assist their customer outreach.Performance Tracking & KPIsSet and monitor marketing KPIs for the team, balancing expected outcomes with above-and-beyond performance rewards.Analyse campaign results to refine future strategies.
EDUCATION
University of Lincoln
Bachelor of Arts (B.A.)
SKILLS
ABOUT CALLUM MITCHELL
I’m a results-driven Marketing professional with a decade of experience in leading the…
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