Christina Fantini

Market Intelligence at Charter Communications @Charter Communications

Maximize the company’s competitive performance and market share for the small-to-medium sized business (SMB) segments, focusing on all competitors including wireline and wireless/fixed wireless providers and mobile operators. With a rigorous discipline around market-level investigation and intelligence gathering, supports the Business Development function and analysis and reporting. Responsibilities: • Assess and validate reporting on competitive overlap and/or presence at the local level. • Collaborates closely at the regional and management area levels with Business Development, Construction, Technical Operations, Field Project Management and RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion • Supports the region’s SMB Business Development process by managing the opportunity funnel, ensuring opportunities are reviewed and dispositioned efficiently, by prioritizing opportunities, and by taking the lead on any material proactive initiatives as identified by Region and Division leadership • Prepare regular competitive reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance in areas of competitive overlap and watch areas • Maintain and regularly update current, detailed reference materials for all competitors to inform and support Charter marketing, sales, offer and product strategy • Distill competitive insights and implications into clear and concise summaries which are presented to and discussed with Marketing leadership, Regional Operational leadership and Senior Executive leadership • Plan and closely coordinate with leadership of SMB Sales and Community Solutions on targeted initiatives such as competitive expansions, new offer deployments and proactive sales approach • Provide market intel on speed, pricing, production comparison claims