Clyde Almeida
Senior Marketing Manager @Games24x7
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WORK HISTORY
Senior Marketing Manager @Games24x7
Mumbai, IN
Spearhead the overall growth strategy for RummyCircle, owning user activation, retention, and reactivation charters across the customer lifecycle.Own end-to-end Customer Lifecycle Management (CLM), driving sustained engagement, repeat play, and long-term customer value.Lead revenue, gross margin, and P&L ownership, ensuring alignment between growth initiatives, unit economics, and business outcomes.Drive product- and experience-led growth in partnership with product and design teams to improve retention, engagement, and lifetime value.Design and scale omnichannel engagement frameworks (push, in-app, SMS, email, on-site) to deliver cohesive, 360° customer communication around offers and value propositions.Champion a culture of experimentation, running structured A/B tests and hypothesis-driven experiments to inform growth strategy and optimise cohort performance.Build scalable systems for content sampling, cross-sell, and marketing automation, laying the foundation for future-ready lifecycle and monetisation programs.Collaborate closely with analytics, product, and business stakeholders to translate customer insights into prioritised growth bets and roadmap decisions.
EDUCATION
Tolani College of Commerce
Bachelor of Commerce (B.Com.)
St. Dominic Savio High School
SSC
SKILLS
ABOUT CLYDE ALMEIDA
Analytical and outcome-driven growth and marketing leader with 13+ years of experience shaping customer growth across digital businesses. Proven track record in defining go-to-market strategies, and building scalable acquisition, engagement, and retention frameworks tailored to different customer segments and product types.Recognised as a subject matter expert in customer segmentation, lifecycle management, retention, strategies, and go-to-market execution. Experienced in partnering with product, analytics, and business teams to translate insights into measurable growth outcomes.Core Competencies:• Customer Segmentation & Cohort Strategy• Retention, Engagement & ARPU/LTV Growth• Lifecycle Marketing & CRM Strategy• Customer Insights, VOC & Growth Experimentation• Go-to-Market & Product Launch Strategy
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