Catherine Luzena
Agency Director @Sitemedia
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WORK HISTORY
Agency Director @Sitemedia
Toronto, ON, CA
Directing all Actual Media agency accounts and agency operations while providing full-service customized marketing and creative solutions, strategic direction, communications, and campaign executions.
EDUCATION
Schulich School of Business - York University
Advertising and Promotional Planning, Public Relations, Advertising, and Applied Communication
Human Synergistics Canada
Leadership Skills and the Impact on Organization Performance
Humber College
Corporate Training Certificate, Critical Skills - 2 Minute Briefings
CMC - Canadian Management Centre
Leadership Communication Techniques, Business/Corporate Communications
Schulich School of Business - York University
Leveraging Your Leadership, Educational Leadership and Administration, General
Fairfield University
Philosophy
Bates College
BA, Philosophy
ACNielson University
The Analytic process, Trade Promotions, Retail & Market Track Fundamentals, Marketing Research
Humber College
Hack Your Focus, Corporate Training
The Personal Performance Centre
Professional Presentations & Expert Speaking
ABOUT CATHERINE LUZENA
I’m passionate about effective marketing. It’s all about what makes people click with your product and then call, buy, or attend — whatever your objective is — not just pushing content. The whole marketing process fascinates me, from deciphering objectives, developing audience personas, directing creative teams … everything to create effective campaigns, I love it all! In over 30 years of marketing, I’ve successfully marketed the gamut… from children’s Big Books for teachers, a media mogul’s coupon product more profitable than the TV and movies, fleet (trucking) services to individuals and complex supply chain buyers, magazines of all sorts, and even getting people to events (from trucking to party planners) — using the full spectrum of communication platforms and tactics. As director of Actual Media Agency, you can access not only my expertise, but also that of the entire Actual Media team and our partners to help your business achieve marketing objectives.
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