Courtney Manley

Creative Director @Mass General Brigham Health Plan

Somerville, MA, US

Provides leadership and direction to the creative team, ensuring that all marketing materials and campaigns are aligned with the company\'s brand identity and business goals Collaborates with the marketing team to develop creative strategies that leverage market trends and consumer insights to achieve maximum impact Oversees the maintenance and evolution of the brand\'s visual identity, ensuring consistency across all marketing materials and platforms Conceptualizes, develops, and executes creative marketing campaigns that include digital, print, video, and other mediums Embeds Medicare Advantage marketing compliance requirements into the conception and execution of Medicare Advantage marketing materials, and works with MGBHP Legal and Compliance team to ensure ongoing compliance Recruits, mentors, and manages a team of creative professionals, including designers, copywriters, and video producers, fostering a collaborative and creative work environment Oversees the production of creative assets, from ideation to execution, while adhering to deadlines and budgets. Collaborates with Digital/CX and Strategy teams to ensure alignment with corporate and market developments and to conduct periodic competitive audits Works closely with cross-functional teams, including marketing, product development, and sales, to ensure alignment of creative strategies with overall company objectives Uses data-driven insights to evaluate the success of marketing campaigns, making necessary adjustments and improvements to enhance performance

Savannah College of Art and Design

Master of Arts - MA

SUNY New Paltz

Master of Arts - MA

State University of New York at New Paltz

Bachelor of Science