Clinton Brad McKay
Media Director @Topfire Media Inc
Signup · Get unlimited contacts
WORK HISTORY
Media Director @Topfire Media Inc
Lead full‑funnel digital strategy and execution for franchise brands, driving profitable customer acquisition across search, social, and other paid channels.* Own development of integrated media plans that align franchise goals, audience insights, and budget to measurable growth targets.* Oversee campaign planning, activation, and optimization to improve lead volume, conversion rates, and return on ad spend while controlling CPL.* Partner closely with client stakeholders to ensure brand consistency, local relevance, and clear reporting on performance and business impact.* Evaluate and test new platforms, tactics, and technologies, including AI-driven solutions, to keep programs competitive and scalable in a dynamic franchise landscape.
EDUCATION
University of Florida
Bachelor of Arts
Santa Fe College
Associate of Arts
SKILLS
ABOUT CLINTON BRAD MCKAY
Digital marketing leader with agency and in‑house experience helping brands grow profitable demand through paid media, SEO, CRO, traditional marketing, and conversion‑focused strategy. I specialize in turning complex, multi‑location challenges into clear, measurable growth plans tied to revenue, through utilization of emerging technologies, AI tools, and years of industry experience.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.