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Clint Durrett
Growth Team @TEGNA
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WORK HISTORY
Growth Team @TEGNA
New Orleans, LA, US
Part of TEGNA’s national Growth Team, focused on shaping the future of news through social-first video strategy, AI integration,and platform optimization across 50 stations. My role is about turning reach into real connection — taking drive-by audiences and building loyalists through sharp content, habit-forming engagement and new storytelling formats.I specialize in-Scaling vertical video workflows tailored to current and emerging generations and audiences-Leveraging AI and analytics to drive smarter, faster content decisions-Building repeatable systems that balance journalistic integrity with growth-Launching coverage that cuts through the noise and dominates conversation-Previously led digital transformation at WWL-TV New Orleans as Digital Content Director, where I revitalized social, grew streaming strategy (WWL+), and produced tentpole events and programming on OTT and digital coverage that made WWLTV a digital leader.The mission stays the same: revolutionize news, grow new eyes and make sure local journalism wins in the feeds, the streams and beyond.
EDUCATION
Memphis College of Art
Illustration
Southeastern Louisiana University
Fine/Studio Arts, General
University of New Orleans
Bachelor's degree, Film, Theatre and Communication
SKILLS
ABOUT CLINT DURRETT
Record Scratch | Freeze Frame* Yep! This is me. You\'re probably wondering how I got here.(Cue: The Who). I\'m a storyteller with a specialty in video production, developing technologies and journalism. For the past 17 years, I\'ve been neck-deep in writing articles covering news, innovating digital platforms, and managing production of reality television series for linear broadcast and streaming video platforms. Storytelling is why I don\'t keep hitting the \"snooze\" button on my alarm. It also helps that I love collaborating and working with a team to make all the stories come to life on a screen. and within or under budget. I produce, direct and develop lifestyle reality TV programming and I\'m knowledgeable in nearly every facet of digital and broadcast journalism - social media, managing story development, creating unique coverage strategy. Buckle up, winners. We\'re on a mission.
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