Scott Cleveland
Marketing Director @Usa Camping Company
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WORK HISTORY
Marketing Director @Usa Camping Company
Denver, CO, US
Strategy, management & execution for all integrated marketing initiatives for USA Camping Company, Outdoor Capital Management & 14 subsidiary RV, Cabin, & Glamping Resorts located across the USA. Daily activities include marketing strategy, paid advertising, data analytics, content generation, team management, collateral creation, and more. Specific areas of expertise: Paid Marketing & Advertising - Campaign development, Facebook, Instagram, Google, OOH, and moreOrganic Social Media - Posting & community management for 13+ brands on Facebook, Instagram, Linked In, and ThreadsPR - Paid & owned media strategy, partner relations, media placements, press releases Content Production - Blogs, white papers, social media, digital asset creation, printed materials & collateralIT - Microsoft 365 management, POS oversight, infrastructure monitoring, and system enhancements Website - Design, development, content creation & upkeep on WordPress builder
EDUCATION
University of Colorado Boulder
Bachelor of Science in Journalism: Advertising Journalism and Mass Communication, - Advertising Major with an Area of Emphasis in Communication
University of Colorado Boulder - Leeds School of Business
CU Intensive Business Certificate
SKILLS
ABOUT SCOTT CLEVELAND
Experienced marketing, advertising, and sales professional with ten years of experience in the outdoors & hospitality industries. Skilled in driving brand awareness, increasing market share, and creating innovative marketing campaigns. Offering a natural leadership ability with an eye for maintaining focus and strategy in order to reach goals and objectives. I believe that in blending passion with purpose, marketers can leverage data, research, and strategic insights to create compelling stories and engaging marketing that generates momentum and changes perspectives.
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