Cleo C.

Global Marketing Manager @Emerald Technology

Birmingham, GB

Directors’ Value Champion 2023- Lead gen and demand gen aligned with sales objectives to grow the sales pipeline, understanding lead scoring and enterprise B2B sales revenue lifecycle- Scoped out customer segmentation, brand messaging, and value proposition to establish company brand and opportunities for market growth- Conducted in-depth customer research, synthesising insights to inform product development, storytelling, and targeted marketing efforts- Managed the end-to-end GTM strategy for new SaaS product launch, whilst collaborating with cross-functional teams in sales and product to continuously optimise strategies that drive high-quality leads and pipeline growth- Led content strategy, creating authentic conversations and content pieces that move target personas through the funnel and accelerate sales velocity- Created marketing and sales tools including presentations, videos, case studies, blogs, social media graphics and paid advertising content- Planned, executed, and optimised multi-channel outbound marketing campaigns using HubSpot, Constant Contact, MailChimp, and LinkedIn- Worked closely with sales teams to understand target accounts and obtain relevant data for outbound marketing campaigns- Leveraged Marketing Automation (HubSpot) to design and run lead nurturing activities across the buyer journey- Owned objectives across the marketing funnel, tracking and optimising performance- Collaborated with stakeholders including C-level executives, sales, marketing, product, and customer success- Regularly reported on performance metrics, providing actionable insights to enhance marketing performance and ROI- Managed HubSpot effectively, overseeing sequences, workflows, data management- Led new website launch (available Q3 2024) and managed content creation, optimizing web pages, forms, and CTAs- Managed SEO and PPC agencies to ensure best practices and alignment with ICP.Responsible for budget management and reporting on ROI.

Nottingham Trent University

Postgraduate Degree, Digital Marketing

Nottingham Trent University

Bachelor's degree, Fine/Studio Arts, General