Clayton A.
Marketing Director @Lawyers With Purpose
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WORK HISTORY
Marketing Director @Lawyers With Purpose
New Hartford, NY, US
Oversee LWP’s internal marketing team and third-party contractors to execute comprehensive marketing strategies.Develop and implement annual marketing plans and budgets to drive membership acquisition, client retention, and revenue growth.Establish and track KPIs (MQLs, pipeline, CAC) to measure campaign success and optimize performance.Lead quarterly leadership and departmental retreats to align marketing initiatives with overall business goals and set clear deliverables.Oversee the creation and analysis of real-time performance reports to adjust and improve strategies as needed.Manage the execution of omnichannel campaigns across digital, social, SEO, events, and content marketing.Build and maintain a scalable marketing infrastructure, including CRM and automation systems, to improve operational efficiency.Collaborate with LWP leadership to ensure marketing strategies support and enhance broader business objectives.
EDUCATION
Mohawk College
Diploma, Marketing
SKILLS
ABOUT CLAYTON A.
Professional and highly motivated marketing manager with over 10 years of experience in creating, executing, optimizing, measuring marketing campaigns for businesses across various industries. I am a performance-driven individual with meticulous analytical and technical skill sets.
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