Claudia Albertoni
Growth Marketing Manager @Acolad group
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WORK HISTORY
Growth Marketing Manager @Acolad group
Milano, IT
B2B demand generation and lead generation strategy and tactics for the Southern Europe markets (Italy, Spain)- Work closely with the sales and account managers’ teams to ensure that the messaging across all channels is consistent and communicates effectively the value and strengths of Acolad brand and solutions- Work on email marketing and nurturing campaigns to move leads down the funnel- Paid advertising campaigns (Linkedin Ads, Google Ads)- Customize global marketing materials and assets for sales teams in Southern Europe, ensuring consistency of key messages- Content creation or adaptation for inbound marketing, in different formats such as landing pages, blog articles, webinars, white papers, success stories.
EDUCATION
Università degli Studi di Cagliari
Laurea in Lettere, Lettere Moderne
Accademia di Comunicazione, Milano
Master's degree, Master, Business Communication
Università degli Studi di Cagliari
Italian, Arts and Social Sciences (Lettere Moderne)
Esis
Web Marketing, Seo and Social Media course
NinjaAcademy
Master, Non-Conventional & Social Media Marketing
SKILLS
ABOUT CLAUDIA ALBERTONI
As a Growth marketing manager, I am focused on demand generation activities that…
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