Claudia Thäns
Director Marketing (Business Unit Transformation) Management Team Member @Aira
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WORK HISTORY
Director Marketing (Business Unit Transformation) Management Team Member @Aira
DE
Focus: Build, Scale & Restructure of the German Organization.As a member of the Management Team, I lead the strategic transformation and operational scaling of Aira’s first business pillar, following my initial role as Chief of Staff to the CEO. Pillar Responsibility | Full P&L & operational responsibility for the first of three strategic business pillars, managing the entire customer journey from lead generation to qualified sales appointments; yearly 7-digits marketing budget; up to 4-digits home visits per month Leadership | Disciplinary lead of 5 multidisciplinary departments (~30 people): Growth Marketing,Strategic Partnerships, Subsidy & Financing, Public Relations, Customer Contact Center (Booking Agents) Unit Transformation | Led fundamental shift from a volume-based approach to a high-efficiency, data-driven unit by implementing systematic operational standards. Increasing efficiencies to enable further growth & profitability Operational Excellence | Significantly reduced acquisition costs (mCAC) & increased productivity through process automation, AI-driven solutions & rigorous ROI monitoring
EDUCATION
Berlin University of Applied Sciences Berlin (BHT)
Bachelor of Engineering (B.Eng.), Druck- und Medientechnik // print and media technology
Berlin University of Applied Sciences Berlin (BHT)
Master of Engineering (M.Eng.), Druck- und Medientechnik // print and media technology
ABOUT CLAUDIA THÄNS
Scaling from 6 to 350+ employees isn\'t just about growth—it\'s about building the systems that survive it.I am a versatile generalist with a proven track record of transforming complex organisational challenges into scalable growth. Having played a pivotal role in building one of Europe’s most ambitious Greentech startups from the ground up, I specialise in designing the organisational foundations that allow businesses to thrive under pressure.As the CEO’s operational deputy and a multidisciplinary ‘secret weapon’, I bring a unique blend of an engineer’s analytical precision and a strategist’s growth-driven mindset to the table: Scale-up Excellence: Proven ability to navigate the \"hyper-growth\" phase by implementing the structures, OKRs, and processes needed for rapid, sustainable expansion. Operational Transformation: Expert in restructuring business units for profitability—transforming volume-based operations into high-efficiency, data-driven units. Strategic Versatility: From leading M&A integrations (PMI) and regional rollouts to managing a 7-digits marketing budget and a €60M+ revenue portfolio. Leadership with Impact: Dedicated to coaching individuals and fostering high-performing teams that drive long-term organisational success.Whether it’s designing brands from scratch or driving the green energy transition, I thrive where strategy meets execution. I don’t just solve problems—I build the systems that prevent them.
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